There has been a significant amount of change in the way information media is delivered and consumed due to the growing amount of technological choice.  Media began with print, before expanding into radio and television, and more recently into the Internet and mobile communication.  These five forms of information media co-exist in today’s media landscape, but each is also constantly changing to address the broad and varied demands of information consumers.  Most of today’s adult population, Millennials, Gen Xers, and Baby Boomers, represent the majority of information consumers.  This group has very diverse information needs and preferences, but are most influenced by Millennials.  The impact Millennials have on media and the way it affects Baby Boomers and Gen Xers is critical to understand.  This study describes the current and future state of the U.S. information media landscape and its consumer’s generational habits and patterns. (Borrell Associates)