This brief identifies the size and growth of U.S. retail and the impact digital media has had on both the retail industry and its advertising. It also describes some recent ways print has become the gateway to digital platforms and experiences for some of the country’s largest brick-n-mortar and e-retailers.

The foundation of this brief is based on a 2018 research study on retail print and its advertising and a subsequent 2018 white paper, authored by J Zarwan Partners and published by the Association for PRINT Technologies (APTech).