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The Evolution of U.S. Retail Print in an  Increasingly Digital World

The Evolution of U.S. Retail Print in an Increasingly Digital World

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This Business Intelligence brief identifies the size and growth of U.S. retail and the impact digital media has had on both the retail industry and its advertising. It also describes some recent ways in which print has become a gateway to digital platforms and experiences for some of the country’s largest brick-n-mortar and e-retailers.

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This brief identifies the size and growth of U.S. retail and the impact digital media has had on both the retail industry and its advertising. It also describes some recent ways print has become the gateway to digital platforms and experiences for some of the country’s largest brick-n-mortar and...

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