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Print Service Provider Multichannel Self-Promotion

Print Service Provider Multichannel Self-Promotion

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This brief shares findings from a 2019 multichannel marketing report on the effectiveness of direct mail and marketing technology within multichannel marketing programs, as well as profiles of four campaigns run by PSPs in different parts of the country, which were originally featured in PODi Case Studies. Each profile includes an overview of the PSP, their campaign objectives, target audience, size of the campaign and its results, as well as a description of the campaign, and the reasons for its success.

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Quantifying the benefits that print offers multichannel marketing programs, and, having examples of multichannel self-promotion campaigns Print Service Providers (PSPs) have used to market their companies and capabilities, are valuable tools when developing campaigns for your own company and when...

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