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News and Information Generational Readership

News and Information Generational Readership

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How has the growth of the Internet and digital news and information affected how we consume media? How has it affected the print landscape? How does each generational group consume news and information? And why? What is the corresponding effect on advertising revenues?

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This Business Intelligence brief (2020) examines the news and information preferences of U.S. adults, including which types of media they prefer using, how these preferences vary between generations, and how the media industry is changing because of these preferences, plus the growing number of...

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